Some time before the premiere, a website was created asking for help in finding the three leads, leading the audience to believe that they had really disappeared, as it happens in the movie.Īnother important point to add credibility to the story was that the film's script was really short, which helped the actors to improvise many of the lines and their actions, making them more realistic. In fact, the three chosen ones used their real names in the film. The focus was on selling the movie as something real.ĭirectors Eduardo Sanchez and Daniel Myrick were very clear during the casting that those who applied for the leading roles would have to be willing to do whatever was asked of them to give them that sense of realism they were looking for.

Related: Killer Kites Trailer Brings a New Threat to the Horror Genreīut there is no doubt that the true key to the success of the production was its marketing campaign, which had little to do with posters, trailers, events and what is conventionally used.

The audience lives everything through their eyes and the cameras they carry, giving the film a suffocating intimacy that makes its psychological terror work perfectly. To carry out their task, they go into the forest where various strange events are supposed to have happened, and many people have disappeared.Īs the days and nights go by, the protagonists begin to lose their sanity and find themselves surrounded by a dark energy that plunges them into a terror they have never experienced before. Williams, and Joshua Leonard, who travel to Maryland to investigate the legend of a witch who lives there. The story follows three film students, Heather Donahue, Michael C.

Not only because of its terrifying story and the filming format, inaugurating what is known as found footage, but also because of its marketing strategy that propelled the film to make history. The Blair Witch Project premiered in 1999 and marked a before and after within the genre.

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